… The color of our lives?
(anyone? cotton commerical?)
The Pantone Color of the Year for 2017 is Greenery, a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.
They say: “While Serenity and Rose Quartz, the PANTONE Colour of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
A Colour of Innovation:
While often associated with environmentalism and nature, Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigour and modernity. Many new apps, animation iconography and digital-first start-ups express this energy by using the riveting and attention-getting shade of green in their logos. Conveying progression and a pioneering spirit, Greenery portrays an entrepreneurial essence that aligns with the industries that have embraced it.
I say that the longer I live in a city, even by the beach, the more I long for greenery—the grass, the mountains, the trees—so I get this on a soul level. Maybe this is why I am—so far—keeping alive my first set of plants, the avo and the lime? Nonetheless, this color resonates with me. Get green!