Swag abounds during SXSW, so how does a company set itself out from the noise? Yak Pak–yes, the backpack staple–let its stylish, functional tote bags do the talking. They sweetly sent me one after SX to take for a spin, and after I used it as a weekender this past weekend, I can say that I LOVE LOVE LOVE it. It’s perfectly functional and sublimely cute.
Things I love about the Tara Tote:
- Perfect-length straps for a shoulder bag: not too long, not too short.
- Tall and wide, but not too tall or too wide (perfect size).
- Zip top and zip pocket inside.
- Hip blue and white shadow plaid!
- ONLY $25!!! (ok, so I didn’t buy mine, but I WOULD)
And to top that all off, apparently the rappers love the Yak Pak, which makes sweet–and cheap–luggage, purses, messengers, and of course the ubiquitous backpack … check out who is carrying the Laptop Shoulder Bag:
Pitbull 
Lil Jon
AWESOME!
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