This spring, Saks Fifth Avenue will once again partner with charity: water, a non-profit organization that funds freshwater wells in developing nations for as little as $5,000. Last year, Saks raised over $500,000 for the charity, which aided in the construction of over 100 wells that will serve 37,000 people in Central America, India and Africa.
Through June 30, Saks will offer charity: water t-shirts, bracelets and well sponsorships nationwide. The exclusive, limited edition t–shirts are made by Wet Cement. $35 from the sale of each $40 t-shirt, available in men’s and women’s sizes, will go to charity: water, providing seven people with clean water for five years.
Saks will also sell pairs of black rubber bracelets for $10, with 100% of the proceeds going to charity: water. Customers will be encouraged to keep one and give the other to someone they know, doubling awareness of the charity. Each bracelet represents the gift of clean water for one person for five years.
Finally, Saks customers will be able to sponsor an entire well for $5000. The donation will help a community of 250 people gain access to clean water for drinking, cooking and basic sanitation for 20 years.
ABOUT CHARITY: WATER
Since charity: water was founded and began activity in August 2006, they have funded the construction of more than 1.250 wells that, when completed, will provide clean drinking water to 650,000 people. charity: water uses 100 percent of the money it raises to directly fund freshwater well and sanitation projects in some of the poorest communities in Africa, India and Central America. More information on the organization is available at http://www.charitywater.org/.