Blo, North America’s Original Blow Dry Bar, is coming to Austin.
That’s right, we’re now trendy and ritzy enough (we DO have a W, people) to have a salon dedicated to the blowout. I remember at 15 asking my mom’s stylist what a “blowout” was (because I read it in all the magazines, natch) and she was stumped. A blowdry? she asked.
No, no. A blowout is so much more than that. It’s a blowdry STYLE, with volume, bounce, and the occasionally curl at the ends. It can last for days with the proper care (say the magazines … I have yet to get a hairstyle to last for “days”).
Blo is a no cuts, no color concept in the Fifth Street Commons that opens on April 17, 2011. Now bullet-proof confidence (ok, I will admit that a good blowout really can give you this) is possible in about 30 minutes for 33 dollars.
Blo offers 7 styles featured in the Blo Hair Menu, from the sexy razor-straight “Executive Sweet” to the rocker-chic inspired “Sex, Hugs and Rock & Roll”, plus its signature “Blo on the Go” and “Blo Bridal” services. Blo’s top stylists deliver flawless hair in-bar or wherever curl-power is desired or required, 24/7. Walk-ins accepted and online reservations are available for the time-pressed (blomedry.com to schedule).
1611 West 5th Street, Suite 145, Austin, Texas 78703
bloaustin@blomedrycom / 512.355.1BLO (1256)
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